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Digital★Impulse Logo

Ardra Oliver

  • October 14, 2020
  • 9:16 pm
  • No Comments
Post Views: 29
  • Identity Design
  • 2020, Adobe Illustrator, Concept, Design, Logo
Ardra Oliver Logo Preview image

Continuing the AO design series, also derived from a design I created during my design school years, here’s a concept for a fictional Genomics Institute.

  • Ardra Oliver Logo Preview image
  • Ardra Oliver Logo Grid Preview image
  • Ardra Oliver Logo Usage Preview image

I love how the design for the A & O initials came together to create a DNA helix chain, but also to represent a butterfly, symbolizing freedom, safety, health and life. An ideal combination of metaphors and meanings for this industry.

What do you think? Does it work? Have you seen a design like this before?
Let me know!

Are you in need of design services for your business? Hit me up, I’m always available for a chat.

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