Continuing the AO design series, also derived from a design I created during my design school years, here’s a concept for a fictional Genomics Institute.
I love how the design for the A & O initials came together to create a DNA helix chain, but also to represent a butterfly, symbolizing freedom, safety, health and life. An ideal combination of metaphors and meanings for this industry.
What do you think? Does it work? Have you seen a design like this before?
Let me know!
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